SEO, or Search Engine Optimization, has been around for a few years, and by now most people have a vague idea of what it is, even if they don’t fully understand it. But, exactly what is SEO, and why is it so important? At its heart, SEO is the means by which you can drive your website up to a higher and more profitable ranking in the search engine results. It’s clear that ranking well in the search engines is the key to attracting visitors and ultimately the success of your website, so SEO is vital.How does SEO work, and how is it actually performed? To start off with, we’ll discuss how it works. The search engines use differing algorithms which they apply to each site to decide where the site should be ranked. In other words, they decide how high to rank sites depending upon how sites meet...